📺 United Spa Expo, Sunday September 21-22

💼 Marketing Masterclass: How to Sell with Heart

🗓 Monday, 10:00 AM – 12:00 PM

Learn how to confidently market and sell holistic skincare—whether you're a student, solo esthetician, or spa owner. This practical session gives you the tools to run effective campaigns and grow your retail income.

What You’ll Learn:

• How to talk about products naturally during treatments

• Setting up and using personal discount codes

• Creating bundles and promotions that convert

• Simple tools for content creation (Canva, IG, email)

• Scripts, templates, and worksheets for easy execution

• How to plan a successful marketing campaign step-by-step

• Tips for boosting client loyalty and repeat purchases

🎁 Includes a Marketing Toolkit:

• Retail conversation script

• Canva templates

• DM/text follow-up scripts

• Client tracking sheet

• Pricing & promo worksheet

🩺 Oncology Esthetics: Holistic Protocols with Elixer of Life

2:00–5:00 PM

Gentle care. Clean formulas. Soulful support.

In this class, you will learn how to work safely and confidently with clients undergoing cancer treatment or in remission. Discover how to adapt your esthetic practice to support these clients with compassion and care using Elixir of Life’s oncology-safe products and protocols.

We’ll explore how cancer treatments affect the skin, which ingredients to avoid, and how to select holistic rituals that restore comfort, dignity, and confidence. You’ll also learn how to create a healing environment that helps clients feel seen, supported, and beautiful—inside and out.

🧾 Certification of Completion provided at the end of the class.

Perfect for estheticians, students, and professionals seeking to expand their skills in trauma-informed, oncology-safe skincare.

📺 United Spa Expo, September 21-22

Monday, September 22, 2025

Location: L’Alchimiste | 1000 W McNab Road, Suite 114, Pompano Beach, FL 33069

🕘 Event Schedule

9:00 AM – Doors Open + Refreshments

Light refreshments and a warm welcome to start your day.

9:30 AM – Event Kickoff with Sherine Bichara

Founder and cosmetic chemist Sherine Bichara shares:

• What’s new with Elixer of Life

• Upcoming innovations

• Aesthetic regulation updates every pro should know

✨ Live Demonstrations

10:00 – 10:20 AM

💆‍♀️ Head Spa Ritual – Scalp therapy meets holistic hair care

10:30 – 10:50 AM

👑 Green Peel + 24K Cleopatra Facial – Rejuvenation with luxury

11:00 – 11:20 AM

💅 Natural Mani/Pedi Demo – A restorative hand & foot care experience

11:30 – 11:40 AM

🍯 “Ho Ho Ho” Facial – Featuring our Chocolate & Honey Masks for seasonal glow

🥗 Lunch Break

12:00 – 1:30 PM – Relax, network, and recharge with fellow estheticians

📚 Afternoon Learning Sessions

1:30 – 2:30 PM

💼 Monetize Your Passion

Learn how to set up retail codes, talk about the products with confidence, and start selling—even as a student!

2:45 – 3:30 PM

🧴 Tailored Protocols

Master the art of choosing the right Elixir of Life treatments based on skin type, concerns, and seasons.

3:45 – 4:30 PM

🔬 Advanced Tools & Products

Explore our holistic offerings designed to enhance microneedling, dermaplaning, BB Glow, and hydrodermabrasion treatments.

4:45 – 5:00 PM

❓ Q&A + Product Exploration

Ask questions, sample products, and get personalized insights from Sherine and the Elixir team.